Web• The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message. Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Key Terms

Peripheral Route to Persuasion (Ads Examples) - Marketing Hax

WebThe peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a ... Webperipheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. tema basmului

Module 6: Persuasion – Principles of Social Psychology

WebJan 10, 2024 · When someone is persuaded to act by the actual content of a message or argument, they use the central route to persuasion. The peripheral route takes in everything else outside the argument, from the attractiveness of the persuader to the amount of time the persuadee has to make a decision. WebPeripheral route processing involves a low level of elaboration. The user isn’t scrutinizing the message for its effectiveness. If these peripheral influences go completely unnoticed, the message recipient is likely to … WebApr 26, 2024 · The peripheral route model uses simple persuasive messaging to focus on positive or negative aspects of a subject and an audience's emotional response to these aspects. Positive messaging can... tema base